In this week’s episode, Paul sits down with Shailin Dhar for a conversation around how the digital ad landscape has evolved over the past few decades. Shailin discusses data privacy regulations impacting the industry, and advice for advertisers who are looking for a return on their financial investments, as well as their moral and ethical outcomes. Shailin is the CEO and founder of Method Media Intelligence, a digital ad measurement consultancy and technology provider. He is also the author of the recent book, A Marketer's Guide to Digital Advertising: Transparency, Metrics and Money. Follow Shailin and Rocket Software on LinkedIn.