The Indian consumer market is evolving rapidly, influenced by urbanization, higher income levels, and the development of new urban lifestyles. By 2025, India is set to become the fifth largest consumer market in the world. One of the most significant trends shaping the Indian consumer market is the rise of e-commerce. Online shopping, or E-tailing, has seen a surge in recent years due to its unique advantages for both consumers and retailers, such as round-the-clock shopping facilities, reduced overhead expenses, and a wide range of product offerings.