In this week's episode, Sally delves into the Fillet Phase of the Freedom Funnel Formula, focusing on Messaging and Marketing as crucial components for scaling coaching businesses. She emphasizes the power of testimonials in overcoming objections like time, money, and spousal agreement, guiding listeners on crafting compelling stories that resonate with potential clients. Sally introduces the Hero's Journey framework, illustrating how it can elevate testimonials by portraying clients' journeys from struggle to triumph. By framing testimonials within this narrative structure, Sally highlights their potential as catalysts for change, driving engagement and inspiring prospective clients to envision their own success within the coaching program

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