How can we determine what users are looking for when they search? We’re joined by Tito Sierra, Director of Product Management at Yahoo, to break down how modern search engines interpret queries at scale. Most companies get this wrong and we'll discuss why. Lets dive into query understanding, intent classification, and the real product and engineering work behind making search feel “smart.” If you’ve ever wondered why search fails, or how to fix it, this episode lays the foundation. This episode is brought to you by relevan.dev - search that sells.