Having a brand is foundational for any business. But how many organizations make an effort to establish a brand structure? In this episode, Lisa Marceau and Kristine Merz define and break down brand structure, a.k.a. brand architecture, to explain how it impacts your business, especially for merger acquisitions. They discuss the three types: master brand structure, endorsed brand structure, and invisible brand structure. Listen in as they cite industry examples of how each type affects a company’s image to the public. Stay tuned!

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