Understanding what your customer needs today and tomorrow

For retailers, the pandemic upended much of what they knew about doing business. With ever-changing customer needs and an unclear road map, the industry had to evolve and adapt on the fly.   On the latest episode of the Shift podcast, we sit down with Stephen Gordon, Director of Multi Channel Logistics at Best Buy Canada, to discuss how he navigated the early days of the pandemic and remarks on what he sees as the enduring changes to supply chain logistics and retail.  He talks about how strong communication combined with outside-of-the-box thinking paved the way for Best Buy Canada’s successful response to the pandemic’s challenges from a supply chain perspective and beyond.