Michael shares his transition from the corporate world to the whiskey industry, emphasizing whiskey’s role in building relationships. The discussion covers a range of fascinating topics: the nuances of whiskey blends, the unique properties of Amburana-finished rye whiskey, the innovative use of blockchain and NFTs for managing memberships and allocations, and discover how AI is streamlining Prime Barrel’s operations. The episode also highlights heartwarming community stories and practical applications of AI in marketing and business.