Most real estate investors have no clue what their Seller really wants—they just assume it's the highest price. But as Thoughtful Real Estate Entrepreneurs, we know that each Seller is unique and wants different things. But while it's great to understand WHAT the Seller wants, it's even better to also understand WHY the Seller wants what they want. In this episode, Jeff discusses and explains how understanding not only what your Seller wants, but also why, is critical for getting more proposals accepted.