Do you really know who youâre targeting? What group of people represents your target audience? Make no mistake to think that this is an irrelevant part of your business; this is the MOST IMPORTANT part of your business marketing strategy! If you donât know who youâre trying to sell to, you will never sell!
Understanding who youâre targeting is so important when it comes to positive feedback and effectiveness of your marketing technique. Too many companies try to market themselves by claiming that theyâre the best and that they have the best products, but does it REALLY MATTER if theyâre not even reaching people who are their potential customers? It really doesnât, and this is why you need to fully examine who youâre targeting and why!