This week Lauren dives straight to the heart of what it means to understand your personal brand and to and how to make that connection with your ideal client. Lauren reveals how she broke though her initial preconceptions of who her ideal client was and the transformation to really discovering who she wanted to work with as a brand. Pinpointing who you are talking to in all of your online marketing is key to creating consistent content which delivers each time. If you are going through a journey of realigning who your ideal client is then this episode is going to massively help you and your business.

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