As you start your business, having a customer in mind is the first step in putting value behind an idea. It's basically one of the two components of having a business- first, the thing you're selling, and then the person who buys it. As your business expands, deeply understanding your customer becomes one of the tools for successful growth.

Welcome to the Managed Chaos podcast, where hosts Katrina Purcell and Rachel Anderson give you the startup business rundown in less time than it takes you to get to work.

You can find Katrina and Rachel on all your favorite podcasting apps, Instagram, and YouTube, where we are @managedchaospodcast. For additional resources or to continue the conversation, you can find Katrina Purcell and Rachel Anderson on LinkedIn.

https://www.linkedin.com/in/rachel-anderson-62860132/

https://www.linkedin.com/in/katrina-purcell/