We aren't in The Matrix, but we are in a digital world that tracks much of what we do. Once we understand a bit more about how these data are generated, retained, and analyzed, we can get a better sense for how it is being used to influence our decisions and experiences using the internet and social media. Dr. Mathieu Trepanier joins for a conversation with hosts Anthony Wallace and Stefan Baumann to talk about data analytics in a practical sense - they nerd out but in a very usable way for the rest of us! Young professionals, and students still in university, need to know that what is out in the digital world will always be there. Like The Force, there is a light and dark side to it, but get your coffee and join us to download some knowledge... and a bit of caffeine.