“Why Do I Care?” That’s the question my Managing Editor asked me during the morning meeting on Day 1 of my first on-air reporting job in Augusta, Georgia. 
 It sounds harsh, right?  It felt harsh at the time. 
 I remember feeling a white-hot flash of rage fill my body as I prepared to defend myself for a battle. That feeling of rage quickly changed to embarrassment as I realized I didn’t have a good answer to her question. 
 Why would a single, smart, sharp woman in Augusta, Georgia care about the story I was pitching? Would she watch that story when it aired on the news? 
 For the life of me I can’t remember what story I was pitching, but it dawned on me during that morning meeting that my pitch was not worthy of my Managing Editor's attention… 
 And that was my first lesson in working to really understand my audience as a TV journalist. 
 And that’s a lesson I’m hoping to teach you. 
   LAUNCH Successfully → 15 Step Podcast Launch Checklist: http://bit.ly/15StepChecklist
 CLICK → Get A Shout Out: https://www.speakpipe.com/PodcastCoachingwithChristine
 Christine's Website: https://christine-odonnell.com/
  
  
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18. Understanding Your Podcast Listener |Creating Your Avatar

Grow your podcast with insights from talented podcasters, entrepreneurs, and industry insiders. Emmy-Nominated TV Journalist & Podcast Coach Christine O'Donnell uses the lessons she's learned after more than a decade in the news business and a few years in marketing to focus specifically on helping independent podcasters grow their shows. This goal of this podcast is to be a resource for growth, inspiration and community. 

Our guests include Libsyn's Elsie Escobar, Rob Greenlee, Erica Mandy, Pat Mitchell, Collier Landry, Melissa Kiesche of Edison Research, Podcast Movements' Jared Easley, Rob Walsh, Anna Keenan, Michelle Miller, James Cridland, and Laura Cathcart Robbins. 

Listeners of this show also listen to The Audacity to Podcast, She Podcasts, Podnews, The Feed, Podcasters' Roundtable, Ask The Podcast Coach, Podcasting Made Easy, Inside Podcasting, Podcraft, BuzzCast, Wit and Wire and Podcasting Simplified.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

News

Entrepreneurship

Entertainment News

7 Podcast Discovery Apps Helping Podcasters Grow - Part 1 of 2 (Podchaser vs Chartable vs Listenotes). This week we're talking about podcast discovery apps: what they are and how they can help indie podcasters grow. Currently, there is no ONE way people discover new shows.  These Apps are all working in some way to solve that problem.
  Podchaser
 Chartable 
 Listen Notes 
 Podz
 Moonbeam 
 Clubhouse 
 Fireside
 
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63. 7 Top Podcast Discovery Tools of 2021 | Part 1

CEO of Moonbeam Mike Chambers says TikTok's "democratized discovery" system inspired him and friend Paul English (co-founder of Kayak) to create a new discovery app for podcasters. For the most part, podcasters who aren’t backed by big production companies or who don’t have tons of money to invest in advertising struggle to grow their audience. Chambers says, with Moonbeam “It doesn’t matter if you are some kid in your basement in Iowa, your ability to get discovery is influenced by your ability to resonate with people.”
Shownotes + Full Transcript -->  Click Here
Share Your Feedback on the Show --> Click Here 
The Bright Sighted Community --> Click Here
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62. Moonbeam CEO to Podcasters: “we’ve leveled the playing field” of Discovery

Laura Cathcart Robbins talks about her “big break” into the podcasting world. She shares how she “got published,” her secrets to pitching, how she handles rejection and how her first paid speaking gig.  Laura is a writer, recovery thriver and survivor. She’s also the host of the popular podcast: The Only One In The Room! Which is a podcast for anyone who has ever felt alone in a room full of people. She shares vulnerable accounts from people who are eager to connect.
  
 1:45: USPS, Elections, COVID-19 stresses; General check-In 
  
 “There is great inquiry right now, and the people who were, you know, either borderline or struggling in a normal year, are really having a difficult time right now.”
  
 4:00: Christine gave birth to her new baby!!!!
  
 “I had a kid in quarantine!”
  
 4:45: How Laura started her podcast
  
 “Across the board, all of these people identified with that feeling of what it feels like to be the only one in the room. And, so the idea of this podcast came out of that.” 
  
 12:45: Laura’s thought about the progress of her podcast’s success
  
  “Since he built that studio, our downloads had tripled because we started producing more content as well” 
 “We’re not at the number of downloads that we’d like to see weekly to attract the caliber of advertisers that we would like to attract...but someone who launched a year a change ago, yeah, we’re rocking right now”   
   
 17:00: Monetizing in Podcasting
  
 “And I was riveted by how many of them entered into podcasting with a step-by-step plan to make money by the end of the first year {...} which was exactly the opposite of the way that I entered into podcasting”  
  
 20:00: Booking speaker gigs
  
 “If you’re fortunate enough to get a gig without pitching yourself, to just post, you know, as you can”
  
 23:30: Public Speaking
  
 “I pitch everything. Any time there’s an opportunity, I pitch myself for it.” 
  
 26:30: First time Laura has an article published
  
 “Friday, I sent it to Jessica, Saturday I rewrote, Sunday I pitched it out, and Monday,  it went live at HuffPost”
  
 31:45: Struggles in Laura’s Podcasting Journey”
  
 “The biggest demographic of people who listen to podcasts are white men, and mainly they listen to other white men and I find that to be, at slivers of time, discouraging”
  
 33:50: Dream Guest and Podcast Networking
  
 There are so many people I would love to interview."
  
 35:30: Laura’s Tips for New Podcasters
  
 “So the newsletter I think is important, the website is very important, the Facebook group”
  
 LINKS: 
  
 Libsyn: Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting when you use the code: BRIGHT. 
  
 Produce your show with Bright Sighted Podcasting: https://brightsighted.com
  
 Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
  
 CREDITS:
  
 Production:  Bright Sighted
  
 Host: Christine O'Donnell 
  
 Assistant Producer and Editor: Matthew Feiler 
  
 Laura’s Website:
   
  https://theonlyonepod.com 
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61. Get Published in Huff Post, E! & KTLA (REPLAY)

Erica Mandy’s podcast THE NEWSWORTHY has millions of downloads and is keeping people informed on what’s going on in the world in a fast, fair and fun way. Her daily podcast has sold out of mid-roll ads for the year! In this episode, She opens up about how she did it, she shares the bumps in her podcasting journey and how she’s “pivoted” her strategy through COVID-19.
 Learn more at thenewsworthy.com
 Learn more about Christine at christine-odonnell.com 
  
  
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60. How to get 2 PAID ads in every podcast episode (REPLAY)

Stephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube. 
 What we learn:
 5:12 What is SEO and what does that mean for podcasters?
 13:40: Transcribing podcasts for each episode
 14:47 Untapped opportunity digging into your analytics 
 26:18 Relatable and attainable testimonials 
 29:12 How Spencer got a $3,000 bike for free because of his podcast
 33:01 Name dropping and how download numbers aren’t everything
 35:16 When an interview turns into a networking opportunity
 35:43 It’s not about how many know you but who you know to interview. Turn your podcast into a business
 37:21 Mistakes that podcasters make with SEO: Missing out on Transcriptions
 40:13 Optimizing your RSS Feed with titles 
 44:36 Spencer talks about the SEO tools he utilizes
 48:40 Another mistake podcasters are making? Not leveraging YouTube
 Helpful Links:
 Otter AI Transcription Service: https://otter.ai/login
 Descript AI Transcription Service: https://www.descript.com/
 Paid SEO Tools:
 Moz Keyword Explorer: https://moz.com/explorer
 Ahrefs Content Gap Tool: https://ahrefs.com/content-gap
 SEMrush: https://www.semrush.com/
 Free Tools:
 Google Trends: https://trends.google.com/trends/?geo=US
 Answer the Public: https://answerthepublic.com/
 Asked: https://asked.com/
 Also Asked: https://alsoasked.com/
 Want to connect with Stephan Spencer?
 Stephan Spencer’s Website: https://www.stephanspencer.com/
 Marketing Speak Podcast/Website: https://www.marketingspeak.com/
 Get Yourself Optimized Podcast/Website: https://www.getyourselfoptimized.com/author/stephan-spencer/
 Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. 
 Produce your show with Bright Sighted Podcasting: https://brightsighted.com
 Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/
 Credits:
 Production:  Bright Sighted
 Host: Christine O'Donnell
 Guest: Stephan Spencer
 Editor: Laura Veloso
 Assistant Producer: Heather Chiles
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18. Understanding Your Podcast Listener |Creating Your Avatar

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