Todays topic is understanding your target market….a strong one for marketers right?

Sales people might think this is not relevant as we either know our target market very well, or we have been given a list of prospects that is our defined target market.

I think the topic is relevant for sales people and these are the three things I think we need to talk about:

1. Why it is important to understand your target market better.

2. How to find out more about your target market.

3. How to use that information