So we're in our series, building a bulletproof business. Hopefully, you're taking this series, and you're doing some things to get yourself out of owning a job and into owning a business. It's the whole purpose of why I'm doing this. One of those foundations of helping you get there is understanding your why. And if your why is about money, you're f*cked. If you started a business solely because of money, you want to make more money. You're f*cked. Because owning a business, especially the first year, 18 months, two years, sometimes three, depending upon what it is you do. And the last thing you do is make money. I'm not saying that you can't make money, you know as that time period, cause you can. But man, it's a struggle, because if everybody made money in their first year, two years in business, then you wouldn't have business failure. But the reason why businesses fail, I'm just going to drop it, drop it like it's hot like they're not making f*cking money. As if they were making money, it wouldn't fail. And so if your, why is money, you're f*cked. So what's your why? Like, you know, some of my, I talked before about your business core values, but some of my personal core values, and I'm getting ready to build my personal website, garygeiman.com. You know, I look at those core values and two of them have to do with my family. One is to support any family member to achieve their personal goals. Like, have a family member that has a personal goal, let's go. Like if I can help do it, let's go. One of my ultimate personal goals, if Garrett or Tyler came to me tomorrow and said, you know, I want to do this. Okay, what can I do to help, period. That's my that's one of my core values, support family members to achieve their goals. The other one is to provide a financial legacy that will be felt by my grandkids, grandkids. So I just had, so Tyler, my oldest son just had his, had his first kid. So that's my first grandchild. So that means Leigh, which is his daughter, Leigh, her grandkids, I want them to feel the impact of the financial legacy that I create for this family. Now, I feel like I'm at the starting line still, but I know in looking back over the last 20 years, I'm way ahead of where I was then. And those are my two core values, which relate back to my why. I created this business to help be fuel, to create other businesses that will continue to be fueled, that will create other businesses. That's the whole purpose. That's the whole why? So if you listen to those and none of my core values talk about, I want to make as much f*cking money as I can, so I can be lazy, sit on a beach and drink mai tais. They, they don't say that. My core values are, do what I say I'm going to do lead even when it's not fun, support family members to achieve their goals, provide a financial, financial legacy, protect those that I love at all times, be honorable. Sometimes I fail at that sh*t. The whole idea of core values is to give you a roadmap, to achieve the things you're trying to do personally, and in business. And that helps you to cultivate your, why you cultivate your why. Then you can determine what it is you want to do in life. Sh*t happens along the way. Like there are people that could poke holes in those core values all day long. That's fine. I don't wake up and think about five years ago, I don't wake up and think about 10 years ago, I don't wake up and think about 20 years ago, you can always see in the rearview mirror. You don't want to see, it's what are you looking at in front of you and what are you trying to accomplish? What is your why for creating what it is you've created? How can you achieve that why by utilizing the things that you have at your fingertips and what do you need to do on a daily basis to achieve it? Do those things, you'll begin to build a bulletproof business. You'll definitely DMN8 the day.