On this episode of The Acoustic Shoppe Knows People, we dive into the world of direct selling in the guitar industry.

We explore the benefits and challenges of exclusive rights to sell a brand in a territory, and how some dealers take advantage of their exclusivity. We also discuss the impact of the internet, as dealers now compete directly with manufacturers.

We also explore the argument that dealerships have helped build the retail landscape and invested in promoting brands, and share how their focus on customer service and experience, reviews, and custom photos has allowed their business to navigate difficult times and outperform larger competitors.