Have you ever watched kids negotiate trades? They often make irrational choices, trading things they enjoy for things they'll forget about (and regret) tomorrow. It's fascinating to watch.

We make trades like that every single day. And many times we trade our mental well-being, our attention, and our own best interest for the most trivial things. Why is that? And what can we do about it?

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What is an Attention Collection? 

We've created this FREE ebook to help you understand the things that shape you and what you can do to take hold of your own formation!