• The moment you realize the game is rigged against competence
• Working at a Birmingham agency with Exxon and Jimmy Buffett clients
• Alexander Shunnarah: $17 million billboard budget personal injury attorney
• Walking into a boardroom hungover in ripped jeans and Love Spell cologne
• When suits can't close deals but confident truth-telling can
• "You're not an attorney, you're a celebrity. Act like it."
• The difference between law services and personal brand as product
• Getting fired for "insubordination" after delivering record results
• Why the system punishes honesty and rewards performance
• How competence makes incompetence obvious (and dangerous)
• The choice between safe mediocrity and risky authenticity
• Why "whatever the fuck you want to" is revolutionary business advice
• Being unfuckwithable in a world that demands conformity

Key lesson: You are the product - your ability to see clearly, speak honestly, and deliver results that software can't replicate.

This episode explains why Clark operates the way he does now and why competence is revolutionary in a broken system.

REACH is the marketing podcast for people who hate marketing podcasts.

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REACH is presented by Burn It Down.