At Social Media Marketing World, the most valuable conversations don’t always happen on stage.

In this special replay episode, Brooke Sellas shares real, unfiltered hallway conversations recorded immediately after her session at Social Media Marketing World 2025.

From navigating B2B2C audience challenges to rethinking engagement metrics, sparking real conversation on social, and deciding how (and when) to respond to comments, this episode captures what social media strategy looks like in practice, not theory.

If you’ve ever struggled to get people to engage, measure what matters, or prove the value of social care, this is a behind-the-scenes look at how those problems actually get solved.

• How to approach content when you’re speaking to multiple audiences
• Why people aren’t engaging with your posts—and what to change
• What “conversational content” actually looks like in practice
• How to think about engagement rate (and why there’s no perfect formula)
• Why your campaigns might be too big, too soon
• How to use polls and simple prompts to build momentum

Mentioned In This Episode:

• BSquared Media
• Social Media Marketing World