David Cushman, HFS Executive Research Leader, sits down with Paul Roehrig, Chief Strategy and Marketing Officer at Ascendion, to discuss how to time your move on enterprise AI, why software development is the ideal starting point, and how AI is freeing us to rethink work after decades of production-line thinking.

Key discussion highlights include:

• When and how to time your move on enterprise AI
• Why software is the pivot point to start accelerating AI adoption
• How AI creates the opportunity to break free from outdated ways of thinking and working

See why HFS named Ascendion a Horizon 3 Market Leader in our Generative Enterprise Services Horizons Report: https://www.hfsresearch.com/research/