60% of payers and providers admit they don’t understand the needs of their consumers, yet are making investment decisions on addressing consumer needs. So as they look to GenAI to help, only 20% of healthcare enterprises have a vision, indicating they have a lot of work to be done to leverage GenAI.

Listen to the conversation between Rohan Kulkarni, Executive Research Leader at HFS Research, and Simone Rodriguez, Director, Health Sciences Strategy at Cognizant as they cover the following topics:

Get real about the capabilities of GenAI instead of thinking of it as a healthcare panacea.

Read the associated MARKET IMPACT REPORT titled "Re-energize health consumer engagement and bridge the payer-provider divide with GenAI" here: https://www.hfsresearch.com/research/cognizant-us-healthcare-genai-consumers-payer-provider-divide/