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Unfiltered Stories | HFS Research and EY: The evolving landscape of commercial banking


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This HFS Videocast was created as part of our Horizons research (https://www.hfsresearch.com/research/hfs-horizons-the-best-service-providers-for-commercial-banks-2025/), which explores how service providers are helping commercial banks embrace innovation across three distinct Horizons. EY was recognized in this research for its role in accelerating digital transformation in the banking sector.

In this conversation between HFS and EY, we explore the digital acceleration of commercial banking, the impact of AI, and how EY supports banks in modernizing legacy systems, navigating geopolitical uncertainty, and building scalable, future-ready platforms.

Key discussion points:

  • Why commercial banking has historically lagged retail in digital transformation—and how evolving customer expectations and demand for data-driven treasury experiences are accelerating change.
  • How EY supports commercial banks in the modernization through digital strategy, UX redesign, core system upgrades, and deep risk and regulatory expertise.
  • The impact of geopolitical volatility and the unique role of commercial banks in guiding clients through uncertainty.
  • AI as a transformational force—still in early stages—where connected, high-impact use cases outweigh isolated pilots.
  • Emerging opportunities in embedded finance, digital assets, and the evolving role of commercial banks as enablers of growth and agility.


Commercial banks must accelerate their digital and AI transformation efforts—starting with pragmatic, high-value use cases—while leveraging their unique position to support clients through economic and geopolitical uncertainty. Rather than waiting for perfect data or systems, banks should prioritize building scalable platforms that integrate automation, AI, and user-centric design. Partnering with firms like EY can help bridge the gap between strategy, technology, and compliance to stay competitive and future-ready.

Read the full report HFS Horizons: The Best Service Providers for Commercial Banks, 2025 here: ⁠https://www.hfsresearch.com/research/hfs-horizons-the-best-service-providers-for-commercial-banks-2025/⁠.

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