In this edition, HFS’ Elena Christopher discusses how to make a real impact with generative AI in financial services while balancing security and ethics concerns.

GenAI’s meteoric rise has captivated consumers and businesses alike with its quick-win benefits and still largely untapped potential. But can it be safely used for value and potential differentiation in financial services? In this edition of HFS Unfiltered, HFS’ Chief Research Officer and Head of Financial Services Research Elena Christopher hype busts GenAI with Gil Perez, Chief Innovation Officer, Deutsche Bank, and Sean O’Donnell, CTO for Financial Services International, Publicis Sapient.

Key themes include: