HFS PODCASTS

Unfiltered Stories | The story of IBM’s 52-year partnership with SAP

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In this episode of Unfiltered Stories, Saurabh Gupta, President of Research and Advisory Services at HFS Research, sits down with Jason Kelley, GM of Strategic Partners at IBM Consulting, Stacy Short, SAP Global Partnership Executive at IBM Consulting, and Christine Rhoads, Global VP of Business Development at SAP. Together, they explore the 52-year partnership between IBM and SAP and its lasting impact on the tech industry.

Key insights from this discussion include:

  • Partnerships are vital in technology, enabling companies to leverage each other’s strengths and deliver greater value to customers.
  • IBM’s transformation into a hybrid cloud AI company was driven by strategic shifts toward open platforms and strong partnerships.
  • The IBM-SAP partnership is built on trust, communication, and commitment and has evolved over the last 52 years to deliver value to joint customers.
  • The Value Generation Partnership Initiative helps enterprises tackle their technology, data, process, and skills debt using the power of generative AI.
  • The panel shares their vision for the future of the partnership, focusing on delivering next-level customer value, achieving business outcomes, and adapting to the fast pace of change.

    • Read the associated highlight report “IBM and SAP embrace OneEcosystem™ to drive next-level business value” here: https://www.hfsresearch.com/research/ibm-sap-embrace-oneecosystem/

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