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UnHire Yourself | Carmen Cedeño - Sr. Dir. Demand Gen at Alma [Ep. 9]
Carmen Cedeño is the Senior Director of Demand-Gen at Alma, a fast-growing mental health care startup. Carmen shares insightful details about Alma's operations from the 'crawl, walk, run' philosophy they maintain, forecasting for the future, managing budgets, and the importance of building solid business foundations.
In this episode, learn how Carmen spearheaded the marketing team's growth at Alma, how they were able to raise $4 million in attributable revenue and how everything becomes easier with a good team.
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We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe
_____
Follow Carmen:
Linkedin: https://www.linkedin.com/in/ccedeno21/
_____
Follow Jason:
Linkedin: https://www.linkedin.com/in/jasonlalk/
Twitter: https://twitter.com/jlalk
TikTok: https://www.tiktok.com/@jasonstartups
YouTube: @remotegrowthpartners
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Timestamps:
00:00 Intro
1:50 Growth of Alma
4:47 What Is Unhiring?
7:26 Importance of Specialists
11:45 How To Grow Alongside A Company
14:10 Marketing Risks
17:30 Utilising New Tech
22:10 How To Get A Marketing Budget
29:56 Smart Event Strategy
33:03 $4 Million In Revenue
37:30 Mentors and Sponsors
45:00 Thinking Differently About Marketing
47:40 Lesson & Advice
Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode
View all episodes
By Jason LalkCarmen Cedeño is the Senior Director of Demand-Gen at Alma, a fast-growing mental health care startup. Carmen shares insightful details about Alma's operations from the 'crawl, walk, run' philosophy they maintain, forecasting for the future, managing budgets, and the importance of building solid business foundations.
In this episode, learn how Carmen spearheaded the marketing team's growth at Alma, how they were able to raise $4 million in attributable revenue and how everything becomes easier with a good team.
---------
We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe
_____
Follow Carmen:
Linkedin: https://www.linkedin.com/in/ccedeno21/
_____
Follow Jason:
Linkedin: https://www.linkedin.com/in/jasonlalk/
Twitter: https://twitter.com/jlalk
TikTok: https://www.tiktok.com/@jasonstartups
YouTube: @remotegrowthpartners
---------
Timestamps:
00:00 Intro
1:50 Growth of Alma
4:47 What Is Unhiring?
7:26 Importance of Specialists
11:45 How To Grow Alongside A Company
14:10 Marketing Risks
17:30 Utilising New Tech
22:10 How To Get A Marketing Budget
29:56 Smart Event Strategy
33:03 $4 Million In Revenue
37:30 Mentors and Sponsors
45:00 Thinking Differently About Marketing
47:40 Lesson & Advice
Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive. #entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode