Unicorn Messaging

What if your best brand idea is the one that feels a little… terrifying?

If your brand messaging feels like a slightly different version of what everyone else in your industry is already saying, we have a problem.

Because the brands that become unforgettable aren't built by asking, “What's realistic?” They're built by asking, “What do I actually want to create?”

Welcome to Part One of Make Them See It, a three-part messaging audio workshop all about making the thing inside your head so clear that your audience can actually SEE it, understand it, and want in. This is for the person who they are doing something that is BIG. 

When you think about what you are doing, you feel that sweaty feeling and you're thinking, "I don't know if they're gonna get it. No one's ever done this before."

And you're thinking to yourself, " how are people gonna see it?  How are people going to take my messaging, digest it, and actually take action?"

And the idea is if you can make this part happen, if you can make them see it, if you can express it in a way that other people know what the heck you're trying to say, then you will be on a whole new level of founder. This is part one of this workshop series on how to get your audience to SEE it, understand it and want in.

In this episode, we're talking about:

✨ Why you should stop letting someone else's version of “realistic” dictate what you build

✨ Why bragging about what you're genuinely incredible at is essential to strong brand messaging

✨ How to figure out what you're actually the best at — and start saying it with conviction

✨ Why your most monetizable thought isn't necessarily your expertise, offer, or differentiation… it's your point of view

✨ How to find the beliefs, narratives, and industry “rules” you're ready to dismantle

✨ Why understanding the status quo is essential before you can actually innovate

✨ The Keep, Kill, Create exercise for finding opportunities to make your brand voice and positioning more distinct

✨ How creating something that feels scary to your non-ideal client can actually make your positioning stronger

Your homework:

I want you to ask yourself:

What do I dislike about the way things are?

What is something people are accepting that I refuse to accept?

Which beliefs, processes, or outcomes do I want to pull apart?

Which narrative needs to stop existing?

Where am I very left of the status quo?

Then take everything you've got and figure out:

What do I KEEP?
What do I KILL?
What do I CREATE?

Because your point of view is your entire stance on your industry and your place within it.

And when you can articulate that point of view? That's when your brand voice, brand messaging, and positioning start becoming unmistakably yours.

This is your permission slip to think bigger, brag louder, and stop building the slightly-more-interesting version of something that already exists.

Go build the weird thing.

And if it scares your non-ideal clients a little? Even better.

Want to keep going?

This is only Part One of Make Them See It.

Part Two gets into getting clear on what you're actually looking to build and, more importantly, how to articulate it through your messaging.

If something in this episode made you think, “OH. She's saying exactly what I've been thinking,” come talk to me on Instagram at @mywritehandwoman.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

This mini content creation episode is going to be for anybody who has really envied the person where anytime something happens in their life, they turn it into really good content.

You're just like, "How is it that you had a home renovation and now you have 20 pieces of content?" Or, "How were you able to go to the grocery store and now you have a carousel that, like, 100 people are sharing?"

You're someone who has a bright personality. You talk to strangers, you talk to Uber drivers, you take vacations sometimes. You know, you're doing the things. You're living in your life full send. You're cooking, you have hobbies, you have friends, you have a family.

You have so much material in your life, and you know you can be creating more content. 

But what you're struggling with is how do you go from something that happened to a piece of content that connects to your brand and your business and gets other people to wanna interact with that content?

So we have a very specific episode today where I'm gonna show you exactly how to do that. So I'm gonna be giving you, like, a little bit more of a social media marketing formula.

So I know a lot of you guys are listening to me when you're in the shower or you're on carpool duty or whatever. But if you're listening to me and you're in a space where you can pull out your phone with the notes app, or you can pull out a notebook, this would definitely be the episode to do so.

But if you're in the car, it's gonna be honestly such a quick episode. So listen to it, and then if you're like, "Oh my gosh, I resonate with this so much," you can go through it later again and use it as a workshop.

So let's just dig right into it.

In this episode, we break down" 

→ Turn everyday moments into strategic content
→ Connect what happens in your life back to your brand messaging
→ Use your messaging strategy to make content creation easier
→ Build content pillars from your brand POV statements
→ Create content that connects back to your business instead of just posting something because it's cute
→ Use content strategy to turn one story into multiple pieces of content
→ Repurpose stories across social media marketing platforms
→ Create content without waiting for the “perfect” idea or experience

The biggest thing I want you to take away from this episode is that you don't need a more interesting life.

You need to get better at connecting what's already happening in your life to what you believe, what you sell, and what your audience needs to hear.

That's where your brand messaging comes in.

When you're clear on your messaging strategy, you don't have to sit down and force yourself to come up with 30 random content ideas. You can look at what's happening around you and start seeing the connections.

And suddenly, content creation gets a whole lot easier.

If you're a founder scaling your business and you know you have so much material to work with but you're struggling to turn your experiences, expertise, and ideas into content that connects with your audience, this episode is for you.

And if you're realizing you don't actually have clear brand POV statements yet… we should absolutely work together.

Reach out to me at @mywritehandwoman on Instagram or head to mywritehandwoman.com to get a feel for where you're at with your brand messaging and figure out the best way for us to work together.

And if you really enjoyed this episode — if you were like, "Wow, this was a master class in 10 minutes" — I would so appreciate it if you subscribe to the podcast or leave me a review or rating. It really, really helps the show grow and allows me to bring you more episodes like this one.

Until then, guys, stay magical, and I'll see you next week.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Everyone keeps telling you to "be bolder" in your marketing. But what if that's actually the wrong advice?

I hear it all the time: be more controversial, be more provocative, be louder if you want people to notice you.

But here's what I want to challenge in this episode: you absolutely can be too bold in your messaging.

If you've ever worried that standing out means losing the heart of your brand, this conversation is for you. I recently had a conversation with a business owner who told me she didn't want to become "too bold" because she had built such an empathetic brand—and honestly? I loved that she said it. It sparked a conversation I think more entrepreneurs need to be having.

Because the goal isn't to become the loudest person online. The goal is to become the most intentional.

In this episode, I'm unpacking what "too bold" actually looks like, why so much marketing advice lacks nuance, and how you can create messaging that stands out without pushing away the very people you're trying to serve.

Inside this episode, we're talking about:

• Why you really can be too bold in your brand messaging
• The difference between provocative marketing and intentional messaging
• How brands accidentally lose themselves while trying to stand out
• Why nuance is one of the most underrated marketing strategies
• The hidden cost of chasing viral hooks and controversial opinions
• How to attract ideal clients without turning your brand into someone it isn't
• Why I believe bold should be the reward—not the goal—of great messaging

If you're building a personal brand, running a service-based business, or trying to differentiate yourself in a crowded market, I hope this episode gives you permission to stop performing and start communicating with intention.

If this conversation resonates with you, I'd love for you to share this episode with another business owner who's been told they need to be "bolder." Then come tell me what you think over on Instagram @mywritehandwoman (write spelled like writing) 

Or, if you're ready to build messaging that's memorable because it's aligned, head to my website and inquire about working together.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Everyone kept telling me, "I just want your brain in my business." So... I figured out a way.

This week, I'm pulling back the curtain on my newest offer, The Refinery which is the closest thing you'll get to having my brain inside your business. 

If you've ever thought, "I don't need another template. I just need someone to help me figure out what to say," this episode is for you.

We're talking about what happens when your brand voice starts drifting, why your brand messaging is the foundation of every sale you make, and how refining your messaging every quarter helps you create copy that converts, attract the right people, and increase sales without sounding like everyone else online.

I also share the origin story behind The Refinery, plus real client examples that show exactly what happens when messaging gets the attention it deserves.

In This Episode, We Cover:

• Why your messaging (not your offer) is often the real bottleneck in your business.
• The story behind how The Refinery was born.
• What happens inside a quarterly messaging intensive.
• How to keep your brand voice consistent while your business evolves.
• Creating content angles that actually get people talking.
• Refining your brand messaging so every offer, funnel, and campaign feels connected.
• Why foundational messaging creates better AI outputs (yes, even if you love Claude or ChatGPT).
• How stronger positioning leads to copy that converts and helps increase sales.
• Two behind-the-scenes client case studies showing messaging in action.

My Client's Featured in This Episode

✨ Julianna – Check her out HERE

✨ Kimmy –  Check her out HERE 

Every quarter, we'll:

• Refine your positioning.
• Strengthen your brand messaging.
• Create content angles and hooks.
• Build messaging assets your entire team can execute.
• Write foundational copy that converts.
• Keep your business aligned so you can continue to increase sales without losing your unique voice.

Because great messaging isn't something you create once.

It's something you refine.

Ready to Work Together?

If you've been listening to the podcast thinking,

"I don't need another course... I just want Lucy's brain in my business,"

...The Refinery was literally built for you.

✨ The Refinery

• $350/month (quarterly messaging intensives)
• OR $4,000 paid in full + an async Telegram consulting day

✨ VIP Option

• $3,500/month
• Includes Telegram messaging support Tuesday–Thursday for real-time messaging feedback, content reviews, and copy refinement.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Before you go rewriting your entire website, hear me out: your messaging probably isn't bad. It's probably just blending in.

Today I am breaking down exactly what I would do if I had just 30 minutes to fix your messaging. We're talking about the tiny tweaks that create massive shifts in how people see your brand, connect with your offers, and most importantly—buy.

If you've been posting consistently, refining your offers, and wondering why your dream clients still aren't moving, this episode is your messaging intervention.

In This Episode, We Cover:

•  Why "bad messaging" is usually just medium messaging 
•  The one sentence that can make or break your entire brand 
•  How to create a business one-liner that actually makes people say, "Tell me more" 
•  The biggest differentiation mistakes keeping you stuck in the sea of sameness 
•  Why "I'm strategic" and "I get results" aren't enough anymore 
•  How to uncover your true unicorn factor and stand out in your market 
•  The messaging shifts that help increase sales without constantly creating more content 
•  Why your offer should feel desirable, not like homework 
•  The subtle ways you're watering down your sales copywriting without realizing it 
•  How to stop hedging, overexplaining, and hiding behind jargon 
•  Creating stronger emotional stakes that move people into action 
•  Reducing friction in your customer journey to support high ticket sales 
•  The overlooked proof elements that build trust and accelerate buying decisions 
•  Why memorable brand messaging beats complicated marketing strategies every time 

Key Takeaways

✨ Clear messaging creates momentum.

✨ Differentiation is not "I'm authentic" or "I care about my clients."

✨ Great sales copywriting isn't about sounding smarter—it's about being more specific.

✨ If people can't quickly understand why you're different, they'll compare you to everyone else.

✨ Strong brand messaging makes people move.

✨ Your clients are already giving you the best copy you'll ever write—start listening.

✨ The easiest way to increase sales is often fixing the messaging, not creating another offer.

Memorable Quote

Your Messaging Audit Challenge

After listening, go back through your website, sales pages, Instagram bio, and offer descriptions and ask yourself:

•  Is my messaging clear? 
•  Is it differentiated? 
•  Does it sound like me? 
•  Am I explaining transformation or just process? 
•  Am I making people work too hard to understand what I do? 
•  Would someone immediately know why they should choose me? 

If not, you know where to start.

If this episode had you nodding aggressively and thinking, "Yep, this is exactly what's wrong with my messaging," let's fix it.

In a Brand Messaging VIP Day, we'll build the foundational messaging that powers your website, content, offers, sales process, and client attraction strategy—from your one-liner and founder story to your differentiation, brand voice, and messaging ecosystem.

DM @mywritehandwoman on Instagram or visit mywritehandwoman.com to inquire.

Loved This Episode?

Leave a rating and review for Unicorn Messaging. It helps more business owners discover the show, sharpen their brand messaging, strengthen their sales copywriting, increase sales, and build a business that's impossible to ignore.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Last month I went to Australia and essentially took a workation. Which sounds glamorous until you realize the Australia-to-US time difference is absolutely unhinged.

I was working ridiculous hours, trying to balance client work, running my business, and exploring an entirely different continent at the same time.

And while this episode isn't really about messaging (I know, I know), it is about something every entrepreneur struggles with: productivity, prioritization, creativity, and building a business that actually supports your life.

Australia ended up teaching me a lot more than I expected. From letting go of consistency, to getting ruthless with my calendar, to realizing that your life isn't a reward for success, these are the biggest lessons I learned from a month of running my business halfway across the world.

Whether you're dreaming about taking a workation yourself or you never plan on leaving your home office, I think these takeaways will change the way you think about work, freedom, and what it really means to build a business on your own terms.

Basically, Australia gave me a lot of feelings and now you're getting a podcast episode about them.

In This Episode:

🦄 Why consistency is kind of a myth (and what I focus on instead)

🦄 The unexpected freedom that came from having almost zero overlap with US business hours

🦄 Why I think I'm officially done with coffee chats

🦄 The productivity lesson hidden inside having less time

🦄 Why your life should grow alongside your business—not after it

🦄 How being in a completely different time zone became the best anti-anxiety exercise I've ever done

🦄 Why novelty, adventure, and weird experiences create better business ideas than another perfectly optimized morning routine

And if you're sitting there thinking, "Lucy, I want a business that feels as differentiated as the life I'm trying to build," send me a DM on Instagram @mywritehandwoman

Or ask me about Unicorn Messaging

Because if we're going to build businesses nobody's ever seen before, we might as well build lives nobody's ever seen before too.

Stay magical. 🦄

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Is your copy bad? And honestly… what even is bad copy?

Bad copy can be boring copy. Bad copy can be copy that nobody understands. It can be copy that’s too far above your ideal client’s head, or copy that doesn’t even fit the offer you’re selling. There are so many reasons copy can feel “bad,” but in this episode of Unicorn Messaging, I wanted to focus on the less obvious signs your messaging might actually be unclear.

Because most of us are already asking ourselves:
 “Does this make sense?”
 “Is this clear?”
 “Am I explaining this the right way?”

And yes, there are obvious signs your copy isn’t working. Like when people tell you they have no idea what you do. But there are also a lot of sneaky signs your messaging is missing the mark — signs that can actually look like success on the surface.

So in this episode, I’m walking you through 5 unexpected ways to tell if your copy isn’t converting the way it should be.

In this episode, I talk about:

•  Why engagement doesn’t always equal conversions 
•  The difference between being “a vibe” and having clear messaging 
•  How unclear sales copy affects your launches and content strategy 
•  Why posting feels so hard when your brand messaging isn’t locked in 
•  The hidden clue referrals can give you about your copy 
•  How strong sales copy makes content creation easier 
•  Why your audience shouldn’t need a sales call to understand your offer 
•  The role clarity plays in conversion copywriting and online sales 

This episode is for you if:

•  Your content gets engagement but not sales 
•  You feel like people like you but don’t buy from you 
•  You struggle to explain what you do clearly 
•  Your launches feel exhausting every single time 
•  You want stronger brand messaging and copy that converts 
•  You’re a female founder trying to stand out online without sounding like everyone else 

And if this episode helped you think differently about your brand voice, messaging, or sales copy, I’d love if you left a review for Unicorn Messaging. It helps more people find the show and helps me keep creating free content like this for you.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Ready to scale your business in the right room? Grab your expo ticket or secure your booth spot for the Proximity Marketplace now ✨

Okay real talk, I have been to 25+ events within the past year and so I now know a thing or two about what defines a conference worth your sweet precious time as a founder.

If you’ve ever sat through an 8-hour speaker day at a business conference thinking “my butt hurts and I just want to meet cool people who get me”… this episode is going to hit.

Because in this one, I’m pulling back the curtain on the boldest move I’ve made yet and why I believe the future of events for the high achiever woman is about proximity, not presentations.

In this episode, I’m sharing the behind-the-scenes of how attending 25+ events in a single year completely shifted how I view networking, ROI, and what it actually takes to scale your business in today’s market.

So guess what? After flirting with the idea for years, I finally created the event I actually wanted to attend.

✨ We dive into today,..

• Why traditional business conferences are broken for the advanced female founder
• The real ROI of events (and why no one is talking about it honestly)
• Why proximity is the fastest way to scale your business
• The exact moment I realized I don’t want more information… I want more people
• Why “in-between moments” are where the money is made
• How I turned this insight into a completely new type of business conference

If you’re sitting there thinking, “oh my god… this is EXACTLY what I’ve been craving”  then you need to be in at the Proximity Marketplace

There are two ways to show up:

✨ Expo Ticket (Attendee Pass) 👉  GRAB THE EARLY BIRD TICKET
Walk the floor, meet aligned women, experience brand activations, and find your next client, collaborator, or hire.

✨ Booth / Table Ticket:👉 GRAB THE EARLY BIRD TABLE TICKET
Show up as the brand. Create an immersive experience. Build trust fast. Get in front of women already looking for what you offer.

📍 Event Details
🗓 November 12
📍 Austin, Texas
🎯 Designed for established female founders & high achievers ready to scale

Grab your expo ticket or apply for a booth/table spot now.

And if you’re unsure which one fits you best? DM me @mywritehandwoman I will help you figure it out!

See you at the Proximity Marketplace.🦄

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

In this episode, I’m breaking down one of the most overused (and honestly misunderstood) words in online business: positioning.

Because if you want to scale your business, refine your messaging, strengthen your brand voice, and actually make high ticket sales feel easy, this is the work.

Because I know you are putting in the work. 

I know you keep investing in coaching and you're just like, I don't know why my offer is just not clicking. I've gone into my feminine, I've done the mindset work, I've rearranged my offers, I've done all the things, and you're still having a hard time getting that fast sale that people find you. 

 Positioning is going to be the thing that probably solves your woes.

So, today we are diving into: 

• What positioning actually is (in real, non-academia language) 
• Why positioning is often the thing holding you back 
• The difference between “mirror work” and actual strategy 
• Why your messaging might feel clear to you… but not to the market 
• How weak positioning keeps you stuck in slow sales cycles 
• Why you can’t just decide you’re “premium” and expect people to buy 
• How to create demand instead of competing with everyone else 

The Part That Might Sting (But You Need It)

You can’t journal your way into powerful positioning.
 You can’t mindset your way into consistent high ticket sales.

I love mindset work. I do it every day.
 But this? This is strategy.

This is looking at the landscape, seeing where there’s space, and claiming it with your messaging and your brand voice.

💌 Want Help With This?

This is literally what I do.

When you work with me (especially inside a VIP day), we don’t just “make your messaging sound better.”

 We wil:

• Lock in your positioning 
• Find your competitive edge 
• Build messaging that actually converts 

So if this episode hit and you’re like, “oh… this is the gap”
 DM me on Instagram: @mywritehandwoman

If This Helped You…

If this episode gave you a little mindset shift (or a full identity crisis, honestly):

• Leave a ⭐⭐⭐⭐⭐ on Spotify 
• Drop a review on Apple Podcasts 

It helps me grow the show and keep breaking down the things that actually move your business forward.

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

👉 Join Unicorn Messaging and put your messaging into a category of one✨

This weekend at SXSW, I roasted 55 Instagram bios, and if you’re wondering why, me too.

Just kidding. It’s because I’ve seen that a major theme for the majority of business owners, creators, and founders is that their bio is the problem, not their content.

So if anyone has data on how to write a banging Instagram bio, it’s me. I saw every bio under the sun, and I’m going to walk you through three opportunities in this episode to create a bio that will help you stand out from the rest.

In this episode we dive into:

•  Why your Instagram bio might be the reason you’re not able to grow followers on Instagram
• The biggest mistakes I saw after roasting 55 bios (and why most get ignored)
• How to shift your messaging from “what you do” → “why it matters”
• Why leading with your title is hurting your conversions (and what to say instead)
• How to bring your brand voice into your bio so you actually stand out
• The problem with overused buzzwords 
• How to replace generic language with specific, relatable phrasing
• Why listing what you post in your bio is a wasted opportunity
• How to create a strong “through line” that makes people feel connected instantly
• The real purpose of your Instagram bio 
• Simple tweaks you can make today to turn profile visits into follows

Ready to stop blending in and finally nail your brand voice, messaging, and Instagram bio?

👉 Join Unicorn Messaging and put your messaging into a category of one✨

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world? 

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me 

Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here