Health systems are increasingly focused on delivering personalized, data-driven care to better serve current and prospective patients. At the same time, they are tasked with attaining aggressive organic growth targets and reducing infrastructure and administrative costs. Achieving these goals requires IT executives to unify fragmented patient data from various sources to create a comprehensive consumer profile. This unified approach enables targeted outreach, addresses care gaps, and fosters patient loyalty. 

Source: Unifying Disparate Patient Data for a Complete Consumer Picture and Enhanced Patient Engagement on healthsystemcio.com - healthsystemCIO.com is the sole online-only publication dedicated to exclusively and comprehensively serving the information needs of healthcare CIOs.