An example of a unilateral contract, using the well-known legal case of Carlill v Carbolic Smoke Ball Co. This case is often used in legal studies to illustrate how unilateral contracts are enforceable. A unilateral contract is formed when one party makes a promise in exchange for an action by another party, rather than a promise in return. This specific case examines how a company's advertisement promising a reward for using their product could be legally considered a binding offer, even though there was no explicit agreement between the parties.

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