Unique Value Proposition (UVP) is an over-used term when talking about your product or service.

This updated article revisits a 2009 piece on establishing a Unique Value Proposition (UVP), arguing that in a competitive market, the salesperson themselves become the key differentiator. The author emphasizes understanding the client's business thoroughly, focusing on profit impact rather than general revenue, and honestly addressing shortcomings in the product or service. 

Effective questioning techniques are highlighted, promoting deep engagement with the client's challenges rather than surface-level inquiries. Ultimately, the article stresses the importance of AI assisted business acumen and creativity for sales success in a commoditized market.

To read the article in full you can click here