Are you and your business unique? Are your clients? Of course not. We’re calling uniqueness out as a marketing myth and yet, we all search for it when we write copy. In this episode we’re going to be tackling some techniques to uncover the distinctive superpower of a business - yours and your clients’.

Tune in to learn:

• Why uniqueness is a myth
• Our 6 tips to find a superpower that no one else talks about
• Why pencils are better than pens. Or is it the other way around?

 

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Useful links:

• How to differentiate your product (when it’s far from unique). Lessons from Pine O Cleen