Human Powered: High-performing agency & consultancy teams

Uniting a business around the value they create - with Sam Gregory

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How can you make a genuine and positive difference to the entire sector you operate within?

Sam Gregory is co-CEO of the PR agency Tangerine, leading a team of 110 people. She took over the business in 2011 and has overseen significant growth since then.


In this episode, Sam shares how she:

  • Puts entrepreneurial spirit and courageous thinking at the heart of everything they do
  • Embeds a culture of bold, brave, and creative work aligned with clients' business objectives
  • Prioritises a clear vision and overarching business plan as her number one focus
  • Maintains full transparency internally with their business plans, decision-making and financials
  • Strongly believes in the benefits of their Employee Ownership model
  • Actively recruits apprentices to access raw young talent and keep the business at the cutting edge


    • Sam is dedicated to creating a workplace where everyone feels genuinely valued. And it’s working - last year, Tangerine was featured in Campaign’s Top 100 Best Places to Work.

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    Human Powered: High-performing agency & consultancy teamsBy Trenton Moss: Exited agency founder & bestselling author