Unitour Talks

We often look far away — and make things complicated — for what lies three hours from home, within easy reach.

In this episode of Unitour Talks, we make the case for Morocco as one of the most powerful, and most underestimated, settings for incentive trips, seminars and corporate events.

We unpack the element of surprise — what happens to a team's curiosity the moment "three days in Morocco" lands in their inbox — then the geography most planners miss: a few hours' flight from Europe, no jet lag, and a density of settings that lets you move from a refined riad in the Marrakech medina to a luxury bivouac at the foot of the dunes, from an Atlas valley to a windswept Atlantic beach, in a single drive.

We talk about what a real change of scenery does to a team — shared tagine, six-handed cooking, dinner under the stars with no signal, no screens, just faces lit by the fire — and why Moroccan hospitality is closer to an art than a service. We close on four practical rules every planner needs (season, anticipation, rhythm, local partner), and the idea that drives everything we do at Unitour: an event abroad is already a bridge — between colleagues, between a company and its people, between cultures.

A 30 minute conversation for event planners, corporate buyers and incentive specialists ready to look south. Read the original article on unitour.ma.

Marrakech doesn't just host events — it choreographs them. In this episode, we unfold the official 2026–2027 calendar curated by the Regional Tourism Council, and the year ahead reads like a city in full bloom: matches of the 2026 FIFA World Cup, global economic summits and medical congresses, photography festivals, musical tributes, headline comedy nights at the Meydene theatre, KAC football fixtures, Berber folklore gatherings and culinary celebrations across the medina and the surrounding regions. We map out which moments matter for travelers, which ones open new doors for MICE planners, and how the Bahja spirit — that signature Marrakchi joy — turns a packed agenda into a two-year invitation to the Red City. Your front-row seat starts here.

In this episode of Unitour Talks, we explore how the 2025 Africa Cup of Nations is more than just a football tournament — it’s a game-changer for Morocco’s global visibility.

As the Kingdom prepares to welcome thousands of international visitors, we dive into the transformative potential of this event: infrastructure upgrades, cultural promotion, media exposure, and tourism growth.

Discover how Morocco is turning CAN 2025 into a springboard for the future.

In this uplifting episode of Unitour Talks, we journey through the world’s most cherished philosophies of joyful living — from Japan’s Ikigai to Denmark’s Hygge and South Africa’s Ubuntu — before arriving in Marrakech, where Bahja captures the city’s soul. More than a word, Bahja is a way of being: elegant, warm, and deeply human. Discover how Unitour Maroc brings this spirit to life through meaningful travel experiences designed with care, creativity, and connection at their core.

In this episode of Unitour Talks, we unpack the impressive 23% surge in Morocco’s tourist arrivals in early 2025 — a million more visitors than the previous year.

What’s driving this growth? From government strategy to sustainable development and global visibility, we explore how Morocco is turning its unique assets into real momentum. A behind-the-scenes look at a tourism success story in motion.

In this episode of Unitour Talks, we uncover ten unforgettable incentive experiences that make Marrakech a top destination for corporate rewards.

From vibrant souks and spa rituals to quad biking adventures and exclusive desert dinners, these handpicked activities offer the perfect mix of culture, excitement, and team connection. Learn how partnering with a DMC like Unitour Maroc ensures seamless planning and tailor-made moments your team will never forget.

In this episode of Unitour Talks, we reveal what makes Marrakech a powerful destination for corporate and incentive events — and why working with a Destination Management Company like Unitour Maroc is key to success.

From insider access to unique venues and cultural experiences, to trusted local partnerships and sustainable planning, discover how expert DMCs transform ideas into unforgettable moments in Morocco.

In this episode of Unitour Talks, we explore why Marrakech stands out as one of the world’s most inspiring destinations for corporate events.

From grand palaces to desert experiences and cutting-edge venues, discover how this city blends tradition, accessibility, and warm hospitality to create unforgettable meetings, incentives, and team moments — all with the expert touch of local DMCs like Unitour Maroc.

In this episode of Unitour Talks, we explore how Morocco’s National Tourism Office is reigniting interest in two legendary cities through the Shining Fès and Rising Ouarzazate campaigns.

From international promotion and tailored travel programs to enhanced air connectivity and influencer outreach, discover how these targeted strategies are giving new life to Fès and Ouarzazate — with a locally driven, globally focused vision.

In this episode of Unitour Talks, we take you on a five-day incentive journey through the vibrant heart of Morocco.

From the hidden alleys of the Medina to desert escapes and Berber trails in the Atlas Mountains, discover how Marrakech blends history, culture, and breathtaking landscapes into an unforgettable team-building experience.

With curated hotels, exceptional dining, and customizable activities, Unitour Maroc crafts incentives that truly inspire.