Want to better understand your Gen. Z audience? This one's for you. In episode 6 Andy and Fabian discuss up-and-coming industry trends with Paul Bergeron, Editor-in-chief at UNITS Magazine. The increased availability of smartphones and social media has prompted gamification and content-based interactions to reign supreme amongst the youngest wave of rental residents. In an era of technological accessibility, learn how customized, engaging content can help keep customers happy. Like what you hear? Make sure to leave us a review and subscribe to The Bridge!