Brian shares what is part one of his beginning in podcasting dating back to 2007 when he helped a radio show host spread their content online.

https://www.youtube.com/watch?v=YlGztejRtoo

Transcription

Universal content strategy.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today we're going to discuss the universal content strategy.

So how do you take your content and make it completely universal?

I got this stupid thing from Dollar Tree (Brian's holding a kids microphone).

It really comes down to Well, let me tell you a story.

I'm going to tell you a story about how I discovered universal content strategy. It's going to go by many names. But I'm surprised how few people actually discuss it. And when they're talking about content marketing, very few people discuss how powerful this thing is.

I found it in the same time when I discovered search engine optimization, it's funny how these things all meet together.

So I've got a handful of stories, and I'm going to start with one today.

I'm going to go through and tell you how this idea progressed. You'll find clues on how you can use your reversal content strategy for your business.

You can also find out more in my book, 9 Ways to Amazon-Proof Your Business. I have an entire chapter, in fact, is the ninth way that I discuss here in my ninth chapter.

For, 9 Ways to Amazon-Proof Your Business, you can get a free copy of this book, or you can go and purchase a hardbound book wherever books are sold. But you can get your own free copy on AmazonProofBook.com.

So let's talk about universal content strategy, shall we?

It started in 2007, I had begun work with a radio network, and I was working for one particular host.

We were testing something out, they wanted to start testing out podcasts. Now, this was kind of the first string of podcasting that had come out. I had been watching and listening to podcasts for, I don't know, a good year or so at that point. On my own, before I had taken up this job.

And they wanted me to dig in and find out how to go about podcasts. I'd never done it before. But I was just kind of tossed in there, I had some idea of how the internet worked.

I had just enough knowledge to make me dangerous.

So I was just kind of let loose to start a podcast for this radio show host. So I had like I said, I had listened to podcasts, I didn't have an iPod, which at that time was why they named a podcast was via the iPod.

They were the month the only places you could find podcasts at that point initially, was on iTunes, which was the place where people listened to podcasts. That's where it originated.

Well, there had started springing up a whole lot of other podcast networks. So one podcast could be found all over the place online. At that point, Google had not completely cracked down on all these link farms and so forth, then they gave a whole bunch of value in where you ranked in Google based on how many backlinks you had.

There was this whole science of linking from one site to the next and to the point to where people could take advantage of it.

That was a huge piece of at least gray hat what they call grey hat SEO search engine optimization, which is so what's the difference between white hat and black hat shall I say white hat was doing things as close to buy the book as possible that Google told y...