<p>Lewis Wake from University of St. Andrews Digital Communications team recently wrote about how Jakob's Law applies to the university website landscape. It makes sense, but how does a university stand out if you all have to look the same?</p>

Lewis Wake from University of St. Andrews Digital Communications team recently wrote about how Jakob's Law applies to the university website landscape. It makes sense, but how does a university stand out if you all have to look the same?

University websites all look the same, and that's ok?

All things digital for the HE, FE, and broader education sector - bought to you by SMILE (wearesmile.com) - dedicated to helping universities and colleges become more authentic, timely, and personalised through creative services and tools.

If you’re involved with digital for the education sector - and looking for news, insight, and opinions - you’re in the right place!

Education

All things digital for the HE, FE, and broader education sector - bought to you by SMILE (wearesmile.com) - dedicated to helping universities and colleges become more authentic, timely, and personalised through creative services and tools. If you’re involved with digital for the education sector - and looking for news, insight, and opinions - you’re in the right place!

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University websites all look the same, and that's ok?

University websites all look the same, and that's ok?