Amazon, one of the world's most valuable companies, has been a consistent performer in the market. As of September 6, 2024, Amazon's stock closed at $170.64, reflecting a 3.65% increase from the previous day's close. Analysts are optimistic about Amazon's future, with an average 12-month price target of $221.39, representing a 25.90% upside from the current price. This confidence is based on Amazon's diverse business segments, including e-commerce, cloud computing through Amazon Web Services (AWS), and its strategic advantages in the market.

Amazon's growth has been significant, particularly during the COVID-19 pandemic when online shopping surged. The company's net sales revenue increased by over $100 billion from 2019 to 2020, driven by the rise in online shopping. However, the company has also faced challenges, including increased fulfillment and shipping costs, leading to significant layoffs in 2022.

Despite these challenges, Amazon's AWS segment remains a significant profit driver, generating over $22.8 billion in profit in 2022. Analysts have consistently rated Amazon as a "buy," with a consensus rating of Strong Buy based on 41 buy ratings and 1 hold rating. This strong performance is expected to continue, making Amazon a compelling investment opportunity.

In summary, Amazon's recent stock price of $170.64 and its strong analyst ratings make it an attractive investment. With an average 12-month price target of $221.39, Amazon offers a significant upside potential, driven by its diverse business segments and strategic advantages in the market.