Does this sound familiar? You've been told to chase after every shiny object that promises success in your entrepreneurial journey. But here's the painful truth: despite your efforts, you're still struggling to stay focused and achieve your business goals. It's time to break free from this ineffective action that only leaves you overwhelmed and unfulfilled. Discover the approach that will save you from shiny objects and give you the authentic visibility you need to thrive in your business. In this episode, you will be able to:   Uncover solutions to dilemmas faced by entrepreneurs while trying to attract prospective clients.   Realize your power as a resource in your field and leverage your expertise effectively.   Appreciate the role of clear messaging and strong delivery in drawing followers.   Discover the path to transitioning between professions and embracing uncertainty confidently.   Carve your own stage and learn how to strengthen bonds with your audience.   My special guest is Amanda Berlin Let's welcome Amanda Berlin, a passionate PR and visibility consultant adept at helping entrepreneurs who are excellent at what they do but struggle to get the exposure they deserve. Amanda works wonders with her clients, leveraging the power of public relations to broaden their reach and grow their businesses organically. With an impressive career spanning over 23 years, Amanda's approach to PR is rooted in timeless, relationship-driven tactics rather than fleeting trends. Her mantra is about establishing authentic visibility, eschewing the idea of chasing the latest shiny objects in favor of cultivating meaningful connections and partnerships. Get more information at: amandaberlin.com  Instagram: https://www.instagram.com/amandagailberlin/ LinkedIn:  https://www.linkedin.com/in/berlinamanda/  

172. Unleash Your Authentic Visibility: A Guide to Avoiding Shiny Objects With Amanda Berlin

For ADHD {and ADHD-ish} business owners who live in Distraction City, with shiny object syndrome, and live life with other tendencies that keep us from doing our best work.  You want a sustainable life. A work/home/school/family stability that WORKS, functions on good habits, systems, and approaches that set us up for immeasurable success both personally and professionally.

With a mix of psychology, strategy and support (that only a bestie can give), The podcast formally known as My Biz Bestie aims to make the entrepreneurial journey less lonely and a lot more fun! We cover everything from burnout and overwhelm to ADHD and use strategies to have more ease and success in your business by taking neurodiversity, brain biases and over 16 years of clinical experience working with business owners, executives, and professionals in Silicon Valley to help you have a more fulfilling life and business.

The Easily Distracted Entrepreneur offers business owners support for the emotional side of business. The host Amber Hawley is a licensed therapist, multiple biz owner and former tech industry drop out who works with high-achieving, easily distracted entrepreneurs with mindset & strategies to stop suffering for success.

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In this episode Amber Hawley and Dr. Liz Slonena delve into the fascinating world of mindful hypnosis and retreats tailored for entrepreneurs with ADHD. They explore the neuroscience behind creativity, stress management, and hypnosis, and discuss authentic ways to overcome common entrepreneurial hurdles like perfectionism and fear of rejection. This enriching discussion offers valuable insights and practical strategies, especially highlighting the upcoming GSD retreat where Dr. Liz will be our resident flow facilitator and her approach to using alter egos for enhanced performance. In this episode, you will learn about: * Utilizing mindful hypnosis to enhance focus, creativity, and productivity. * Overcoming perfectionism and fear of rejection through authenticity and mindful practices. * The benefits of retreats specifically designed for neurodivergent entrepreneurs. * Developing an alter ego to improve confidence and manage social media interactions. * The neurological foundations of creativity and the therapeutic effects of clinical hypnosis.   About Dr. Liz Slonena Dr. Liz Slonena (slow-nih-nah) is an ADHD psychologist, speaker, and business consultant located in Asheville, NC. She empowers perfectionistic business owners to overcome doubt and banish burnout with mindful hypnosis so that they can stress less and live more while earning more.  Dr. Liz is the co-creator of Brief Mindful Hypnosis, a science-backed way to rapidly overcome stress to help you feel more calm, creative, and confident in 7 days. Her transformative meditations have been featured on YouTube, Aura, InsightTimer, BetterSleep, Thrive360, and Mooditude. You can learn more on Dr. Liz’s website, follow her on Instagram, and connect with her on LinkedIn.   Links & Resources:   GSD Retreat happening May 16th – 18th, 2024 in Asheville, NC  Get 30 days of free premium access to Aura, an all-in-one meditation and hypnosis app HERE  Register for free for creating your perfect work week workshop  Connect with Amber Hawley      Key Moments In This Episode: 00:00 Therapist entrepreneur coaches business owners for success. 04:52 Experience with hypnosis leads to unique perspectives. 09:31 Interest in self-hypnosis and discomfort with performance. 10:36 Connection to energy healing through visualization experiences. 15:22 Therapy voice, power pose shift perception. 20:15 Embracing calming techniques for centering and relaxation. 22:45 Controversial NLP like hypnosis for selling persuasion. 25:58 Interest in mindful hypnosis for neurospicy health. 28:26 ADHD brain feels like swirling puppies, overthinking. 30:41 Embracing neurodiversity; strengths, challenges, and creativity. 36:16 Overcoming fear and wearing a new persona. 39:54 Met through social media, admired confidence and balance. 42:45 Validating permission to embrace authentic, quirky selves. 46:50 Building confidence through repeated affirmation and experiences. 48:38 Finding growth and success despite challenges faced. 53:26 Join the May GSD retreat in Asheville. 54:24 Encouraging creativity and focus through experimentation.

181. Unleashing Inner Strength and Flow: Exploring Mindful Hypnosis with Dr. Liz Slonena

Finding the right team for your business can feel burdensome, especially when you're juggling the role of entrepreneur with personal life demands. Lesley Pyle joins Amber Hawley to explore strategies for lightening this load, from hiring an online business manager to creating an enticing job post that draws in the right talent. Through the blend of experiences shared, this episode equips entrepreneurs with the wisdom to expand their teams effectively while maintaining balance in their lives. In this episode, you will learn about:   The benefits of an online business manager in streamlining operations and aiding hiring.   Strategies for recognizing when it's time to hire help and how to begin the process.   Keys to crafting a compelling job post to attract the best candidates.   The importance of pacing your hiring process and focusing on one role at a time.   Tips for conducting meaningful interviews that reveal if a candidate truly fits your business.   How to leverage freelancers' diverse experiences for the growth of your business.   Techniques for preventing team member burnout through proper workload management.     About Lesley Pyle Lesley Pyle is the Founder and CEO of HireMyMom.com, a service connecting Small Businesses with Virtual Professionals across the country since 2007. Pyle began her work from home journey in 1995 after having her first child and started her first online business in 1996 - HBWM.com. She serves on the Board of Directors for Mighty Oaks Foundation and is a contributing writer to Entrepreneur.com. She and her family reside in Texas. You can learn more on Lesley’s website, follow her on Instagram, and connect with her on LinkedIn.   Links & Resources:   GSD Retreat happening May 16th – 18th, 2024 in Asheville, NC   Connect with Amber Hawley    Key Moments In This Episode: 03:36 Join us for valuable hiring advice. 09:13 Attitudes towards work have changed over time. 13:01 Hiring part-time or virtual assistants benefits businesses. 16:47 Reviewing tasks, assigning based on skills and needs. 20:23 Focus on team's strengths, foster loyalty. 23:22 Single motherhood is tough but honesty is crucial. 25:48 Prepare interview questions to assess candidate compatibility. 27:29 Virtual work: value, skills, disruptions, pros/cons. Compatibility. 32:28 Align values, attract the right candidates, share benefits. 35:44 Follow job instructions, stand out from competition. 38:55 Virtual assistant supports multiple aspects of business. 42:32 Delegate tasks to focus on business growth. 44:16 Free resources, short course, concierge program available.  

180. Boosting Productivity Through Effective Delegation with Lesley Pyle

Join me and my special guest Dr. Liz Laskey, as we dissect what is needed in 2024 to grow and monetize your business. The conversation also explores the difference between being a business owner and an entrepreneur, the significance of action over perfection, and the value of investing in coaching for sustained business success. About Dr. Liz Lasky Dr. Liz Lasky, PhD, LCSW, is the founder and CEO of The Lasky Institute of Coaching™, The Coach Training Program For Helping Professionals™ and lizlasky.com. She has a commitment to helping people get what they want in business, life, and love. She is the author the book “Get What You Want”©  You can learn more on Liz’s website, follow her on Instagram, and connect with her on LinkedIn.   Links & Resources:   2024 Therapist Summit   GSD Retreat happening May 16th – 18th, 2024 in Asheville, NC   Connect with Amber Hawley      Key Moments In This Episode: 00:00 Welcome to the Easily Distracted Entrepreneur 00:39 Introducing Dr. Liz Laskey and the Power of Summits 03:40 The Essence of Entrepreneurship vs. Business Ownership 07:50 Personal Journeys and Entrepreneurial Intelligence 18:09 Embracing the Entrepreneurial Spirit and Overcoming Challenges 23:03 The Importance of Motion in Business and Life 26:30 Balancing the Scales: The Who and the What in Coaching 28:10 The Power of Simplicity in Business and Coaching 28:57 Crafting Your Signature Offer: The Foundation of Success 30:32 Expanding Your Impact: Courses, Talks, and Beyond 34:17 Monetization and Movement: The Key to Business Growth 42:01 The Importance of Coaching and Advice for Entrepreneurs

179. What Your Business Needs in 2024 with Dr. Liz Lasky

 If you're feeling frustrated and discouraged because you can't seem to close deals and build meaningful relationships with potential clients, then you are not alone! You may be spending hours cold calling and sending out generic emails, only to be met with radio silence or rejection. Instead of seeing your sales numbers grow, you find yourself constantly questioning your approach and doubting your abilities. But fear not, because there is a better way to master the sales process and achieve the confidence and effectiveness you desire.   In this episode, you will be able to:     Master the sales process to close deals with confidence and ease.   Discover the power of defining your sales and marketing strategies for business success.   Build strong relationships with your target audience and watch your sales skyrocket.   Unlock the secret to authentic and genuine connections that lead to loyal customers.   Develop a resilient mindset to overcome objections and achieve sales success.     About Dora As a master coach, she provides high level support for women who want to live their purpose and create wealth. Dora customizes her coaching for women in all stages of business, from high level corporate women starting consulting companies to venture backed startups. Her programs include money mindset, sales strategy, growth planning, capital planning and are delivered with genuine authenticity and a sincere desire to impact change. Connect with Dora: https://gypsysoulcoaching.com/ https://www.instagram.com/doralrankin/ https://www.linkedin.com/in/doralrankin/   If you want to find more about the GSD Retreat happening May 16th - 18th, 2024 in Asheville, NC. https://amberhawley.com/retreat Find out more about the Inner Circle for the easily distracted: https://amberhawley.com/innercircle/   

178. Unlocking Authentic Sales: Dora Rankin's Heart-Centered Strategies

   In today's episode, Amber is joined by her dear friend Edwin Ruiz, a filmmaker, live streaming event producer, and all-around Renaissance man. Edwin shares his personal journey as a neurodivergent business owner, offering a unique perspective on harnessing neurodivergent strengths for success. With his tech background and love for problem-solving, Edwin's story highlights the power of embracing one's neurospiciness and finding fulfillment in constantly evolving challenges. His ability to dive deep into subjects, make connections, and create innovative solutions showcases the creativity and innovation that can arise from neurodivergence. Join Amber and Edwin as they delve into the world of neurodivergence and discover how to leverage these strengths in business. Connect with Edwin Here:https://www.instagram.com/mondomachine/ Connect with Amber Here: https://amberhawley.com/   The key moments in this episode are: 00:00:00 - Introduction  00:01:11 - Finishing the Year Strong  00:02:10 - Edwin's Story  00:06:00 - ADHD Flavor of Life  00:09:18 - Neurospiciness  00:16:11 - The Temptation of Knowledge Hoarding  00:17:27 - Learning through Observation  00:19:08 - Learning Preferences and Technology  00:22:02 - The Power of a Diverse Community  00:23:01 - Balancing Learning and Business Responsibilities  00:32:06 - The Value of Learning from Others' Stories  00:32:40 - Judging Our Value Based on Output  00:33:23 - Consistency and Identifying What's Important  00:34:52 - The Potential of AI in Problem Solving  00:39:41 - Finding Joy in Personal Problem Solving  00:48:50 - Explaining Tech Jobs to Children  00:49:19 - Trusting the Process  00:50:11 - ADHD as a Superpower  00:51:10 - Finding Your Own Way in Entrepreneurship  00:52:57 - Honoring Biorythms and Setting Boundaries  01:05:10 - The Importance of Neurodivergent Individuals  01:05:29 - Ways to Connect with the Guest  01:06:01 - Appreciating Neurodiversity 

172. Unleash Your Authentic Visibility: A Guide to Avoiding Shiny Objects With Amanda Berlin

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