Prepare to dive deep into the world of email marketing with Andriy Boichuk, founder of the email marketing agency Flowium. Andriy demystifies the art of email engagement, emphasizing the importance of owning your customer data in a landscape increasingly influenced by privacy measures. He shares invaluable insights on the do's and don'ts of cold emailing, clarifying the differences between effective B2B outreach and the challenges of list building for e-commerce. Discover the best practices for crafting compelling subject lines, structuring your emails for optimal deliverability, and the enduring power of simple text-based messages. As we explore the future of email marketing, Andriy highlights the shift towards focusing on click-through rates over open rates, ensuring you stay ahead in this evolving digital arena.

Takeaways:

• Andriy Boichuk emphasizes that email marketing remains relevant despite being considered outdated by some.
• To effectively grow your email list, ensure your website has multiple opt-in options.
• Cold emailing differs from email marketing; the former is for awareness, the latter for retention.
• Crafting engaging subject lines is crucial; curiosity-driven hooks significantly improve open rates.
• Email deliverability is paramount; if emails land in spam, they won't be seen at all.
• The future of email marketing will focus more on engagement metrics rather than open rates.

Companies mentioned in this episode:

• Flow
• Mailchimp
• Klaviyo
• ActiveCampaign
• ConvertKit
• HubSpot

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