Tim Hughes is the CEO and founder at DLA ignite and the author of the book ‘Social Selling’. He has been recognised by LinkedIn as one of the top-eight global sales experts to follow. Tim has earned his place as a key influencer by Onalytica. He has worked with many organisations to drive success in social selling and influencer marketing. He's also the co-author of 'Smarketing,' extending his insights beyond the corporate sphere. 

We discuss:

• The evolving role of personal branding in social selling strategies
• Three key elements in social selling: profile, network, and content creation
• Comparison of response rates in social selling vs. traditional methods