On this episode of TA in the Trenches, host Matt and co-host Ryan are joined by Ashley O’Connor, SVP of Accounts & Strategic Partnerships at Radancy, to dig into one of the biggest opportunities in talent acquisition today: the intersection of data, AI, and advanced automation, especially through the lens of Generative Engine Optimization (GEO).

Ashley breaks down what GEO really is, how it differs from traditional SEO, and why optimizing for AI-powered search engines like ChatGPT, Gemini, and Perplexity is quickly becoming mission-critical for employer brand and candidate experience, particularly in healthcare TA, where margins are thin and every dollar of recruitment marketing spend has to work harder.

Links:

RogueHire

Matt on LinkedIn

Ryan on LinkedIn

Ashley on Linkedin