Human Powered: High-performing agency & consultancy teams

Unleashing the superpower within - with Jon Goulding

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How do you get the absolute best out of everyone in your team?

Jon Goulding is Founder & CEO of the creative agency Atomic. He runs a group of four agencies united by one mission: to unleash the superpower in brands.


In this episode, Jon shares how he:

  • Grounds the agency’s work in four principles - being unmistakable, unmissable, unforgettable, and unlimited - to unleash the superpower in brands
  • Believes every person has a superpower, and that his job is to identify, describe and nurture it
  • Focuses on amplifying people’s superpowers (rather than fixing their weaknesses)
  • Builds teams around complementary superpowers
  • Encourages healthy collisions, bringing together different people and skills to create something new and exciting
  • Inspires everyone in the team to have an unhealthy need for responsibility


    • Jon fundamentally believes in the power of the superpower - and that each one is shaped by three major life events, all experienced before the age of 25.

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    Human Powered: High-performing agency & consultancy teamsBy Trenton Moss: Exited agency founder & bestselling author