Ep. 8 His Leap of Faith Landed Him in a Distillery. - Matt Estrin
Matt Estrin spent 15 years on staff at churches across Colorado, most recently as worship pastor at Journey Christian Church in Greeley, before he ever thought about running a business. The distilling started as nothing more than an experiment in his garage, a way to unwind after a career built around walking other people through their hardest days. He had no exit plan from the ministry and no business background.
When the garage hobby got serious, Matt enrolled at Moonshine University in Kentucky to learn the craft properly, then opened 477 Distilling in downtown Greeley in 2019, named for the 477 votes that ended the city's decades-long prohibition in 1969. A single tasting room grew into two locations, with a second following in nearby Loveland, and Matt kept saying yes to the next idea. He co-owns Greeley Hatchet House, an axe-throwing venue that opened in the middle of the pandemic, runs After Hours Cocktail Bar in Fort Morgan, and launched Oak and Maple, a waffle and boozy-brunch concept that marked his first foray into running a restaurant. By his own count, seven businesses in seven years, each one built on the same instinct that got him into a garage full of stills in the first place.
Somewhere in the middle of running all of it, Matt decided to write a book. He is dyslexic, which made the process far harder than it sounds, but he wrote I Know the Owner: From Holy Water to Happy Hour himself anyway, documenting the sleepless nights, the ventures that did not work, and the stretch where a global pandemic threatened to take down everything he had built.
Matt's story pushes back on the idea that a calling and a career have to be permanent, or that changing direction later in life means starting from zero. He took what 15 years of leading a congregation had taught him, patience, people skills, the ability to sit with someone else's hard day, and pointed all of it at a completely different kind of business. It is a reminder that the skills that make someone good at one thing rarely stay confined to it.
Connect with Matt Estrin:
Website > https://www.mattestrin.net Instagram > https://www.instagram.com/mattestrin/ LinkedIn > https://www.linkedin.com/in/matt-estrin-223125113/
More from Unlikely Success: Know someone who would be perfect for the show or want to reach out? > https://unlikelysuccesspodcast.com