@airrev is back for Part 2 and this week he talks about marketing and brand strategy, the idea of scarcity, and the popularity of vintage. Adam tells us how his sneakers went from residing in the bedroom and kitchen of his New York City apartment back in the day to a more reasonable setup today, which sneakers he loaned out to Packer Shoes and Frank The Butcher to be recreated, about an unreleased documentary with Jordan Brand, and tales of digging through backrooms and basements for gems everywhere from Italy and France to Walter’s in Atlanta and Sportie LA.

Host: Jon Ratner @headzaintredee

[email protected] SneakerDads.com

Beats: Chili Banks