In this episode of Dynamic Disruption, we dive deep into the world of marketing and branding with Elaine Patel, Vice President of Guest Experience and Local Store Marketing for FAT Brands. Elaine emphasizes the importance of community engagement and guest experience in the fast-food industry. Notably, she highlights the innovative Brand Ambassador Program, which empowers frontline employees to get involved with their location’s marketing strategy and efforts. Elaine also discusses how FAT Brands maintains consistent brand messaging across a diverse portfolio of 18 restaurants.