LaunchPod | Product Management Podcast

Unlock revenue with the zone of benefit | Oji Udezue, CPO (Typeform, Twitter, Calendly) [Repeat]


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Today, our guest is Oji Udezue, AI product expert, author, and an innovation-focused, multi-disciplined business leader.

Oji has had an extensive and successful career, spanning his time as CPO of Typeform, Head of Product for Creation and Conversation at Twitter, CPO of Calendly, and Head of Product at Atlassian.

Key takeaways:

  • The “Zone of Benefit,” which helps assess market disruptiveness and emphasizes the need for a high value to price ratio to drive change in customers
  • The concept of “forest time,” a practice of stepping back to gain strategic perspective
  • Insights on product-led growth (PLG), emphasizing the importance of solving customer problems and adaptive business strategies.
  • Links

    “Building Rocket Ships”: https://shop.damngravity.com/products/building-rocketships-udezue

    Writing: https://ojiudezue.substack.com/
    Consulting: https://productmind.co
    Twitter: https://x.com/ojiudezue
    LinkedIn: https://linkedin/in/ojiudezue
    Leader Spotlight: Taking advantage of how humans behave, with Oji Udezue: https://tinyurl.com/bdhwkj5t

    Chapters

    00:00 Intro

    02:19 The Multifaceted Role of Product Management
    04:48 Importance of Frameworks in Product Management
    06:36 Adapting Frameworks to Different Companies
    11:15 Understanding the Zone of Benefit
    17:12 The Unicorn Framework for B2B SaaS
    21:30 Building Rocket Ships: A Book for Senior Product Managers
    25:32 Calendly's Success Story
    30:00 Discovery: Finding Big Problems in Workflow
    31:12 Simplifying Solutions with Slack
    33:27 The Creators Initiative at Twitter
    40:26 Forest Time: Gaining Perspective
    46:14 The Importance of Listening to Your Team
    48:06 Product-Led Growth (PLG) in Today's Economy
    55:14 A/B Testing: When and How to Use It
    59:31 Outro

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    Special Guest: Oji Udezue.

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