Adam White is a serial entrepreneur, and a 4x SaaS founder. He’s a father of 7 and a filmmaker. He’s running SquidVision and JustReachOut.

Today we have Adam White joining us on the show to share how to increase a business valuation through multiple marketing channels.

In this episode we cover:

00:00 Start

00:24 Know more about our new guest

01:27 Today's topic and expertise Adam on it

06:20 Why is it important to have diversity in marketing channels?

09:06 How does Adam double his SaaS through multiple marketing channels?

15:11 What should you use to grow your SaaS business?

18:51 How Adam knows how customers google their problems?

21:19 Advice from Adam for founders who want to multiple their marketing channels

22:52 Adam's ways to disconnect from work

25:22 Challenges that Adam has and how SaaS Insiders can help him

27:18 Know more about SquidVision (launched soon)

29:19 How connected SquidVision with your product?

30:16 Inspiring resources for Adam

31:38 Adam's opinion on "Facts tell and story sell"

34:14 What does success mean for Adam?

37:03 Last advice from our guest

Get in touch with Adam White:

https://mobile.twitter.com/realadamwhite (Twitter)

https://squidvision.com/ (Adam’s business)

https://justreachout.io/ (Adam’s business)

Grab your 25% discount on Adam’s SaaS here (don’t forget to mention you heard about it from SaaS Insiders Podcast):

https://mobile.twitter.com/realadamwhite

Books:

https://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389 (Growth Hacker Marketing: A Primer on the Future of PR, Marketing)

https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer/dp/1591848369 (Traction: How Any Startup Can Achieve Explosive Customer Growth)

https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 (Building a StoryBrand: Clarify Your Message So Customers Will Listen)

https://www.amazon.de/Play-Bigger-Dreamers-Innovators-Dominate/dp/0062407619 (Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets)

Mentions:

Micro Conf (Slack group)

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https://www.youtube.com/channel/UCerHCHaOXIhL5T8-GYFbpgw (YouTube channel)

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