Unlock the Leader

 In this episode of the podcast, Yigal Adato joins Troy to talk about how business owners can unlock the leader within them. Many business owners work hard, but not smart and they don’t tap into their leadership potential. Yigal outlines the three steps business owners need to take to become better leaders as well as the four profit pillars that will help them create a thriving and successful business. He also shares more about how to create an epic experience for customers that will keep them happy and coming back for more in years to come.   Key Takeaways: Yigal Adato shares his background working with his brother to start a chain of pawnshops, and how he made the transition to becoming a coach and consultant helping other business owners grow their businesses. Many business owners work very hard without unlocking their leadership. They may be making money, but they aren’t working intelligently or smart. There’s no room for growth in an organization if the leader is not committed to learning and doesn’t have focus. Part of that comes from being truthful with yourself and seeing what needs to be fixed or improved. Step 1 is waking up to the truth. There are four elements to consider: connection, condition, currency, and conviction. Most business owners don’t look at their numbers and don’t know where they stand in terms of profit and loss. Sometimes, it’s because they don’t know how and they’re afraid to admit that. Step 2 is doing the work and improving on the four elements. The most important part when taking action is being consistent, because consistency creates security. Step 3 is lead up — creating leaders in your team and bringing them up with you. As a leader, you have the responsibility to inspire passion in your team. Being a leader isn’t about being nice, but people want to feel like you care about them. Yigal talks about the four profit pillars: leadership, marketing, strategy, and the epic experience. The epic experience element is especially important because of the pandemic. Everything has moved online and people are talking about their epic customer experiences online, whether they’re amazing or horrible. Creating an epic experience doesn’t take much, and it isn’t about spending money. It’s playing the long game, not the short game. The worst thing is when companies go “dark” and stop communicating or connecting with their customers. An epic experience starts way before the customer walks in the shop, and continues past the sale. Ask your customers and your team for feedback and to grade you on your customer service, and as a leader. There will always be bad apples in an organization but with consistency, you can make sure your team has clarity on what they need to do and how they need to show up. Learn more from Yigal by downloading his free PDF and connecting with him on social media.   External Links: Maintenance-one.com Yigal Adato Yigal Adato on LinkedIn, Instagram, Twitter, Facebook Unlock the Leader