In last week’s episode, we converted advantages into value with 3 different approaches, earning a price premium, cost and capital efficiencies, and strategic growth. Now that we’ve laid out the plan on how to convert advantages into value, we’re going to explain who converts these advantages. This week, we move onto step 5 and introduce the value maximizer. Value maximizers are rockstar employees and in this episode, Steve explains how to unlock the potential your value maximizers bring to your organization. 

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