Clare Butler, SVP Marketing, joins colleague Craig Gorbunoff, Senior Sales Engineer, Americas, as they dive into the exciting world of alt-casting. Craig, with his roots in traditional broadcasting, shares his unique perspective on transitioning to the cloud and how it’s revolutionizing the way media organizations engage audiences. They discuss how live cloud production easily enables alt-casting, the benefits, the use cases and who within a media organization would want to undertake these - and it's not who you think!  You own your live content and you want it to reach as many eyeballs as possible, maybe even create new revenue streams. Craig and Clare talk about all this, and more, so grab your headphones and enjoy.