ESG entered the mainstream of business conversation 15 years ago. Today, companies know the importance of achieving environmental, social, and governance goals for their stakeholders. ENTOUCH’s Todd Brinegar, EVP of sales and marketing, and Melissa Parsons, director of marketing, shared their insights on ESG and six key performance indicators (KPIs) to effectively track ESG strategy.

When ESG strategies are deployed correctly, Parsons said the amount of greenhouse gas emission reductions businesses see is incredible, not to mention the energy reduction and bottom-line savings. With these savings, companies can invest in other opportunities to strengthen additional operational goals.